
01 / Speculative brand identity
Identity, from menu to matchbook.
A speculative brand system for a familiar New York pizzeria. Menus, packaging and everyday objects share one graphic language.
Koronet Pizza RedesignKacy George / Art & creative practice
Images, identities and stories with a point of view. A collection of illustration, visual systems and design studies.
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A closer look / 01—03

01 / Speculative brand identity
A speculative brand system for a familiar New York pizzeria. Menus, packaging and everyday objects share one graphic language.
Koronet Pizza Redesign
02 / Exhibition-design concept
A design concept spanning web pages, print and gallery mockups. Featuring the work of Lyle Ashton Harris; Studio Museum in Harlem branding.
We The People Exhibition
03 / Book design & typography
Jan Tschichold’s composition rules become a book of typographic demonstrations. Text and form share the page.
Penguin Composition Book DesignAcross the practice
A visual idea can become an identity, a page, a poster — or a different way of seeing.
23 projects / From the archive
This is my own artwork and creative-design archive: projects that move between drawing, typography, identity and visual storytelling.
Concept and speculative projects are labeled throughout. Each project includes its source, publication context and credits. Classroom projects and student work live in a separate teaching portfolio.
Teaching portfolio Original Behance archiveLet’s make something meaningful.
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