Identity / 01

Koronet Pizza Redesign

A speculative identity and menu redesign for Koronet Pizza, a New York pizzeria known for jumbo slices, extended into packaging and merchandise mockups.

Project type: Speculative brand identity
Practice / role: Identity & graphic design
Source publication: December 14th 2017 · Behance
Publication date, not a creation-date claim.

Context & credits

SPEC WORK: a self-directed concept for the existing Koronet Pizza business, not a client commission. The first image is the existing identity used as a reference; the following images present the proposed redesign and mockups.

01 — Existing Koronet identity / referenceOpen full image

Speculative Koronet Pizza menu cover with a red circular K mark on a tan background. — 02 — Koronet Pizza Redesign — 02Open full image

Red interior menu layout for the speculative Koronet Pizza redesign. — 03 — Koronet Pizza Redesign — 03Open full image

Koronet tomato-sauce jar packaging concept with a purple label and circular K mark. — 04 — Koronet Pizza Redesign — 04Open full image

Speculative Koronet matchbox packaging mockup on a wooden surface. — 05 — Koronet Pizza Redesign — 05Open full image

Closed Koronet matchbox packaging mockup with a red circular K mark. — 06 — Koronet Pizza Redesign — 06Open full image

07 — Koronet Pizza Redesign — 07Open full image

Circular red-and-tan Koronet K sign mockup on a wooden surface. — 08 — Koronet Pizza Redesign — 08Open full image

Source & provenance

Original project statement

This project focused on creating a brand and menu for a restaurant. I chose my favorite pizzeria in New York known for JUMBO slice.

Originally published on Behance: December 14th 2017. This is the portfolio publication date, not a separately confirmed creation date unless stated in the project.

View the original Behance project

The source entry displays CC BY-NC-ND 4.0. Incorporated third-party artwork, photography, text and marks retain their respective credits.