Identity / 17

One American Family: Kamala Harris Campaign Concept

A campaign-identity concept developed during my design apprenticeship at Dear Future. One American Family brought together a portrait, color system, typography and logo explorations.

Project type: Campaign-identity concept · 2019
Practice / role: Design apprenticeship, Dear Future
Source: Original 2019 deliverable exports
From my own archive, not a Behance post.

Context & credits

A reimagining made during the apprenticeship. It is not official campaign work and was not commissioned by the campaign. The portrait illustration was drawn from reference imagery; the reference photographs are not shown here, and their credit is still being confirmed.

Illustrated portrait of Kamala Harris in a purple suit with arms crossed, on a mint background. — 01 — One American Family — portraitOpen full image

02 — Logo lockupOpen full image

Portrait illustration beside a yellow eagle mark and the KAMALA, One American Family lockup, on pink. — 03 — Portrait with lockupOpen full image

Portrait illustration in front of a large yellow eagle silhouette, on pink. — 04 — Portrait with eagle markOpen full image

05 — Portrait with wordmarkOpen full image

Large yellow eagle silhouette on a purple field. — 06 — Eagle markOpen full image

Green eagle mark with the KAMALA, One American Family lockup, on yellow. — 07 — Lockup color studyOpen full image

08 — Wordmark color studyOpen full image

Source & provenance

From my original project files. The images here are web copies; the original exports are kept unchanged in my archive.

Incorporated third-party marks, names, mockup templates and reference imagery retain their respective credits.